Why we built TimeTrove
We spend our lives preparing for almost everything... except the day we're no longer here.
I've lost a lot of people. Careless, I know.
More than thirty people in my life have died. Many died suddenly, but even having warning didn't mean any of them were sufficiently prepared. Again and again, I saw the same pattern: families left second-guessing wishes, fallouts, digital chaos, inaccessible accounts, locked devices, memories lost and private content exposed.
I also saw how precious the small things became: a text, a voice note, the story behind a photograph or the sound of their laugh. And how painful it was when those disappeared too. I call that the secondary loss.
But I realised the solution shouldn't start with death. It's actually all about life.
We're capturing more of our lives than ever, yet the things that really matter are buried amongst thousands of files or shared through platforms designed for sharing at the time, often with the masses.
There was nowhere to intentionally collect the best bits of life as it happens; to return to and enjoy while we're here and control what stays private, what is shared, with whom and when, in life, death and beyond.
That's why I built TimeTrove.
A place people have a reason to keep coming back to throughout their lives, while making sure what matters isn't lost later.
Keeping the little things together
It started with a phone full of photos, voice notes, old videos and memories that were easy to keep but hard to find again.
Over time, those moments were added to TimeTrove with a little context around them. The story behind a photograph. A voice worth hearing again. A memory that only one person in the family knew properly. Alongside them came messages, wishes and a few practical things that would be useful to have in one place.
There was no need to organise everything at once. It simply became somewhere to return to, adding things as life happened.
TimeTrove became a way to keep more than files. It kept the stories around them too, so the people who matter would understand why they mattered.
- Life is worth celebrating.
- Stories deserve context.
- Voices deserve to be heard again.
- Preparation is an act of love.
- Privacy should be the default.
- Sharing should be selective & intentional.
- You decide what’s seen and hidden.
Our pledge to you
Export your content at any time
Your memories are always yours. Download everything whenever you choose, you have complete control and peace of mind.
Your content belongs to you
Create your private digital space in minutes. You decide what you save, who can access it and when.
Our moral compass
We'll continue to care for our users and their data, listening to feedback to make TimeTrove even better.
Not everything needs troving. Just the things that matter most.
TimeTrove isn't about saving everything. It's about choosing the moments, stories, voices and wishes that deserve to last. The photograph that needs its story.
The voice you never want forgotten. The message someone may need one day. Because it's often the smallest things that become the biggest treasures.
